Questions
Everything practices ask, answered in writing.
These are the same answers you would get on the call, written down so the call can be about your practice instead. If your question is missing, bring it to us; the good ones end up on this page.
- How is this different from the free directory?
- The directory routes patient requests to practices for free, and that never changes. Pro is a marketing service for your own channels: we build and run a content system for your practice, the same way we run this directory's.
- Do Pro clients get more patients from the directory?
- Not through routing. Lead routing is free at every tier and ignores payment, so a Pro practice and an unclaimed practice are treated identically by the router. Pro does include Featured placement, which changes where your practice appears in your city and carries a paid-placement label wherever it shows. Placement and routing are two different things, and we keep them that way on purpose.
- What does the build cover?
- The one-time build covers your website, your positioning, the accounts the engine publishes through, and the content system itself, all per location. Your website is either rebuilt or overhauled, and we decide which on the call after we walk the site you have. The monthly engine starts once the build is done and you have approved it.
- How does it start?
- With a call. Pro is sold by conversation, not by checkout, because the build has to fit your practice. The booking link is open, with no forms to qualify through first.
- What is the commitment?
- Month to month after the build. If you stop, your directory listing and your free lead routing stay exactly as they were.
- Who does the work?
- Our team does. The build phase and the weekly engine are run by the same people and the same system that produce beautyvetted.com's channels. Your practice reviews and approves; nobody at your front desk gains a job.
- How do I cancel?
- Tell us, and the engine stops at the end of the month you paid for. There is no term, no early-exit fee, and no cancellation call script. Your directory listing and your free lead routing stay exactly as they were.
- What does it cost?
- Pro is priced per location: a one-time build, then a monthly engine. For our founding clients the build fee is waived entirely, so the only number that applies is the monthly one. We share the full rate card on the first call, in writing, before you decide anything. There is no negotiation game and no quote that changes at renewal.
- Is the build really free?
- Yes, for the founding group. The build is normally the largest single line on the rate card, and for the practices that come on now it is zero. You get the website, the positioning, the accounts, and the content system built and handed over, and you start on the monthly engine. The waiver applies to your first location, and it closes when the founding group is full.
- Do you rebuild my website, or work on the one I have?
- Whichever your practice actually needs, and we decide together on the call after we walk your current site. When the site is the bottleneck we rebuild it. When the bones are good we overhaul what you have. Both paths aim at the same result, which is that more of the people who reach your site request a consultation instead of leaving.
- How much content do you publish?
- Four long-form pieces a month, one every week, and each of those is cut into clips that post across your channels every day. That is where the daily volume comes from: one substantive piece carries a week of posts rather than four isolated posts a month. The cadence holds whether or not your practice had a busy month, because it belongs to the system rather than to anyone's calendar. You review and approve everything before it goes out.
- What are AEO and GEO?
- Answer engine optimization and generative engine optimization: the work of making your practice visible and accurately quoted inside AI assistants like ChatGPT, Perplexity, and Gemini. Patients increasingly ask them directly, and most practices are invisible there. Our agents do this work alongside classic SEO, every week, as a standard part of the engine.
- What do the agents actually do each week?
- They measure your Search Console data against the previous week, mine your own pages for decay and for pages sitting just outside the first page, map what your competitors publish, check how the AI answer engines describe your practice, research new tactics, and then ship a small number of verified improvements. Every change is checked against the live site before the run closes. The whole loop is written out on our agents page.
- Does Pro include Featured placement on the directory?
- Yes. Featured placement on beautyvetted.com is included for as long as you are a client, and it carries the same paid-placement label every Featured practice carries. It changes where your practice appears in your city. It changes nothing about lead routing, which is free at every tier and ignores payment, and nothing about verification, which is free and never for sale.
- Is there a contract?
- The build is a one-time project, and for founding clients it is free. After it, everything is month to month. We put this in writing because the alternative is common in this category: directory marketing products have sold on 3 to 12 month locked terms.
A question this page does not answer is a good reason to book the call.
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