Notes
Short pieces on practice marketing.
Written for the owners and office managers who sign the contracts. Every claim carries a source, and each piece reads in a few minutes. The same rules that bind the rest of this site bind these pages: no testimonials, no performance claims, and nothing we cannot show.
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2026-08-22
What a practice should ask before signing any marketing contract
Seven questions that surface the price, the lock-in, and the ownership terms before you sign, with the answer a good vendor gives to each.