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Methodology

Why the directory is worth being attached to.

Our whole pitch rests on one thing: the directory this engine comes from does verification work nobody else in the category publishes. Here is that work in buyer's terms, because you should know exactly what your brand would sit next to.

3,908

Profiles the engine keeps honest

Certification status shown on every profile, including "not verified by us"

327

Checked against primary sources, by the system

State physician-profile registries, with the source and check date stored

53

Markets the engine publishes into

Patients send consultation requests in all of them

How verification works

A surgeon on the directory is marked verified only when their board certification is confirmed against a primary source: state physician-profile registries that publish certification records. The board name, the source, and the check date are stored and shown. A surgeon we could not check is labeled plainly rather than deleted or guessed at, and the label says exactly what we did and did not confirm.

Verification is free for every surgeon and is never for sale. Nothing a practice can buy, including Pro, changes a credential status. That rule is enforced in the directory's code and tests, not just in its copy.

The complete method, source by source, is published on the directory itself: how we verify. We keep one copy of the truth and this page points at it.

What this means for a Pro practice

Your marketing engine comes from the property that does this work. When the engine publishes for your practice, it inherits the same rules: no invented claims, no numbers without sources, no testimonials we cannot stand behind. The discipline that makes the directory trustworthy is the same discipline that runs your content.

The rules that protect patients are the rules that protect your brand.

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