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Beauty Vetted for Practices vs doing it in-house.
The short version: an in-house hire gives you total control and someone in the building, at the cost of salary, ramp time, and a cadence that lives and dies with one person's calendar. Beauty Vetted Intelligence gives that person, or you, a plan every week on what to post, based on your competitors, at a published price. Both are legitimate choices, and the table shows exactly where they part ways.
| Beauty Vetted for Practices | An in-house hire | |
|---|---|---|
| What you pay for | A published rate, as of October 2026: $149 a month for Pulse, for one location and one metro, billed monthly. Edit, with our team editing what you film, is $399 a month; Studio, which adds a monthly shoot at your practice, is $699 a month; and Growth, which adds your paid ads, is $999 a month | A salary plus benefits and payroll costs, plus the tools, plus a manager's time |
| Cadence | Weekly, and it does not depend on one person's calendar | As steady as your hire's workload allows; it is the first thing that slips when the front desk needs help |
| Ramp | Your first weekly plan on a Monday, then a plan every week | Hiring takes months, and the first months of output are the learning curve |
| If it ends | We bill monthly. You cancel your plan from Settings in the app, and you can export your results | A resignation restarts the whole cycle, including the knowledge that leaves |
| Control | Total. We tell you what is working. Your team decides what to film | Total. Nobody knows your practice like someone inside it |
Questions
- When is in-house the better choice?
- When a practice wants marketing to be someone's whole job on site: events, patient photography with consent handling, community relationships, and content together. A good in-house marketer inside a busy practice can do things no outside engine can. If you have that person, keep them.
- Does this replace anyone at my practice?
- No. We tell your team what to post. We do not film, post, answer your phone or run your consults. An in-house marketer can use the weekly plan to set their week.
- What does an in-house content hire cost?
- We deliberately do not print a salary figure here, because it varies by city and seniority and we will not invent a number to win a table. Price your local market, add benefits and tools, then put our published price next to that total. That comparison is the honest one.
Weighing the other paths too? Read how Beauty Vetted for Practices compares with RealSelf's practice products and with hiring a marketing agency, see how pricing works, or browse the fuller list of RealSelf alternatives if you are not sure which path fits yet.
Do the salary math first. Then put our published price next to it.
The link is open, with no qualification first.