Compare
BeautyVetted Pro vs doing it in-house.
The short version: an in-house hire gives you total control and someone in the building, at the cost of salary, ramp time, and a cadence that lives and dies with one person's calendar. Pro gives you a weekly cadence that never calls in sick. Both are legitimate choices, and the table shows exactly where they part ways.
| BeautyVetted Pro | An in-house hire | |
|---|---|---|
| What you pay for | A fixed per-location rate, shared in writing on the first call: one-time build, then monthly | A salary plus benefits and payroll costs, plus the tools, plus a manager's time |
| Cadence | Weekly, and it does not depend on one person's calendar | As steady as your hire's workload allows; it is the first thing that slips when the front desk needs help |
| Ramp | The build takes weeks, then the engine runs | Hiring takes months, and the first months of output are the learning curve |
| If it ends | Cancel month to month; your accounts and positioning stay with you | A resignation restarts the whole cycle, including the knowledge that leaves |
| Control | You review and approve; the voice is yours, the labor is ours | Total. Nobody knows your practice like someone inside it |
Questions
- When is in-house the better choice?
- When a practice wants marketing to be someone's whole job on site: events, patient photography with consent handling, community relationships, and content together. A good in-house marketer inside a busy practice can do things no outside engine can. If you have that person, keep them.
- Does Pro replace anyone at my practice?
- No. Pro produces and publishes content. It does not answer your phone, run your consults, or manage your front desk. Practices with an in-house marketer sometimes use Pro to take the publishing cadence off that person's plate.
- What does an in-house content hire actually cost?
- We deliberately do not print a salary figure here, because it varies by city and seniority and we will not invent a number to win a table. Price your local market, add benefits and tools, then put our written rate card next to that total. That comparison is the honest one.
Do the salary math first. Then let us put our rate card next to it, in writing.
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