Guide
How to choose marketing for a cosmetic practice.
The short version: judge every option on five criteria before you sit through a single demo. Do you get the price in writing, what does the contract lock, can you inspect the work, who measures results, and does anything touch patient trust. This guide applies those criteria to the four realistic options, including three we do not sell.
What should you ask every vendor?
- 01
Do you get the price in writing before you commit?
A vendor that makes the number hard to get is planning to price you by your ability to pay. Ask for the rate card in writing on the first call, and treat a refusal as an answer.
- 02
What does the contract lock?
Locked terms of 6 to 12 months are common in this category, and complaints about them are public record. Ask for month to month, and read the early-exit clause before anything else.
- 03
Can you inspect the work before paying?
Case studies show the best past client. A live property the vendor runs today shows the actual system. Prefer vendors who can point at something running in public.
- 04
Who measures the results?
If the vendor grades its own homework in a slide deck, you will never see a bad month. Ask where the raw numbers live and whether you can see them without asking.
- 05
Does any of it touch patient trust?
Paid placement that is not labeled, review gating, and fake testimonials are enforcement risks with real settlements behind them. If a vendor proposes any of these, the risk lands on your license, not theirs.
What are the real options?
A patient-facing directory's paid products
Presence and placement on a consumer site. The cheapest entry point, and useful if its audience is real in your city. Check what is labeled as paid, what the contract locks, and whether routing or ranking is sold.
A marketing agency
People and flexibility on a negotiated retainer. The right choice for paid-ads management, rebrands, and PR. Price varies with everything; get the retainer and scope in writing.
An in-house hire
Total control and on-site presence, at the cost of salary, ramp, and key-person risk. The best answer for practices that want marketing to be someone's whole job inside the building.
A run-for-you content engine
What BeautyVetted Pro is: weekly content production and publishing, run by a team at a fixed per-location rate you get in writing on the first call. The right choice when the job is cadence, not campaigns.
Deeper comparisons: vs RealSelf, vs an agency, vs in-house.
Common questions
- What is the best marketing for a plastic surgery practice?
- There is no single best. The honest answer is a decision by criteria: pricing you get in writing before you commit, contract terms, inspectable work, independent measurement, and patient-trust safety. This page walks each criterion and then each option against them, including options we do not sell.
- How much should a practice spend on marketing?
- We will not print a percentage that pretends to fit every practice. Spend follows goal: a practice defending an established reputation spends differently from one opening a second location. Decide the goal first, then price the options against it.
- How should a vendor handle pricing?
- Give you the full number in writing before you commit to anything, and keep it fixed so renewals hold no surprises. That is our standard and yours should be too: a vendor that makes you sit through three calls to hear a number is telling you how the relationship will go.
Where we fit, stated plainly
We sell one of the four options above, so read this guide knowing that. What we can offer against that bias: you get our full rate card in writing on the first call, our work runs in public at beautyvetted.com, and the contract is month to month. Apply the five criteria to us the same way you apply them to everyone else.
Ask us the five questions. We like all of them.
Open link. No qualification first.